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Avia LCD
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Avia LCD
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Avia LCD
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Dies ist eine Avia LCD, eine der ersten Digitaluhren mit Dynamic Scattering LCD Display. Beschriftung vorn:”Quartz, Avia”, hinten:”2001 D-00, Solid-State, SGT, Garde-Temps SA, All Stainless Steel, ”, Edelstahl Gehäuse.

An Avia LCD, one of the very first digital watches with dynamic scattering LCD Display. Signed front: ”Quartz, Avia”, back:” 2001 D-00, Solid-State, SGT, Garde-Temps SA, All Stainless Steel”, Stainless Steel case.

This is a description from Peter Doensens book “Watch”:
The LCD watch is developed in 1972 by a group of six watch factories named 'Société des Garde-Temps S.A.' (SGT) of La Chaux-de-Fonds, Switzerland. The following brandnames can be found on these watches: Avia S.A., Waltham International S.A. and Sandoz S.A. in Neuchátel, Waltham Watch Co. (Walchron) of Chicago, USA, and the following Swiss companies: Titus of Bienne, Helvetia of Neuchátel, Delvina of Geneva, Ditronic, Rodania of Grenchen, Wyler (Computime), Glycine, Elvia, Silvana, Milus of Bienne, Richard, BWC of Buttes and  Zodiac of Le Locle. The watch was presented for the first time to the public on March 6th 1972 at the Basle Fair. It was equipped with a quartz crystal by Motorola and an IC by SSS (Solid State Scientific). SGT sold about 15,000 pieces.
The SGT was founded in 1968. It was an association of eleven watch making firms: Avia, E. Vuilleumier, W. Mathey, Fleurier Watch, Silvana, Solvil & Titus, Montres Helvetia, two sales subsidiaries, four manufacturing firms and a financing company.
In 1968 Avia, Invicta and Sandoz took over the Waltham Watch Co. Chicago, USA. At that time, it was the most important Swiss  investment in the American watch industry.
In October 1970, two large firms joined SGT: Invicta S.A. and Sandoz S.A. SGT was able to take up  third place among the Swiss watch conglomerates.

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